CRM Manager (ManyChat)
Description
About usRuby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/About the roleWe are looking for an experienced CRM Manager to own lifecycle marketing and conversational automation at one of our projects. Anchored in ManyChat, you will build and optimize multi-channel messaging flows — across Facebook Messenger and Instagram DMs — to drive player activation, retention, and reactivation. This is a high-impact role for someone who thinks in funnels, obsesses over open rates, and can turn data into revenue-generating automation.Key ResponsibilitiesManyChat Ownership — Build, manage, and continuously optimize ManyChat flows across Facebook Messenger and Instagram DMs. Own the full automation architecture from lead capture to conversion and retention.Lifecycle Strategy — Design and execute lifecycle marketing strategies covering activation, onboarding, engagement, retention, and reactivation across all CRM channels.Segmentation & Personalization — Build and maintain player segments based on behavior, activity stage, and lifetime value. Deliver targeted, personalized messaging that drives action.Campaign Execution — Plan and deploy promotional campaig --- Source: jobicy - Ruby Labs
